Project Summary
A new early stage SaaS startup model to stay afloat and raise money
January 2, 2022
January 16, 2022

Exodus —Trying to visualise the thin line between success and failure in an early-stage SaaS startup

It is important to understand when the party is over but it‘s even more crucial to act before it’s too late. Especially in times of Covid, more and more business owners around me have to make very unpleasant decisions. But their (usually commendable) unwavering optimism stands in the way of making the hard-but-right decisions.

If you are looking for venture capital it’s even more complicated. You have to paint this bright picture of a product that with that one investment can blast off to the moon. At the same time, you are dead in less than three months — both can be true at the same time. You have to be a high-functioning Schizophrenic to perfectly incorporate both those extremes in your planning and still be able to sleep at night.

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